Paul presently serves as Executive Vice President Market and Shopper Intelligence at IRI. He is focused every day on working with IRI’s clients to better understand the connection between shopper attitudes, need states, path to purchase, and media consumption habits, that led to a consumer’s purchase decision. Focus is on getting to the why! …linking attitudes and behavior, to drive IRI’s customer’s brand & sales planning with their retailer partners to realize Growth Delivered.

Paul holds an MBA & MA International Commerce from SUNY - Buffalo