Danette Amstein is co-founder of Midan Marketing, the only full-service agency that delivers results based on unparalleled meat industry and consumer knowledge. As a managing principal, Danette provides strategic guidance to meat industry clients and stays closely in tune with today’s meat consumers. She deftly manages creative, consumer research, videography and web design teams dedicated to helping meat industry clients grow their brands and fuel consumers’ preference for meat. Danette has built a career dedicated to ensuring a prosperous future for all stakeholders in the meat industry. Before founding Midan, she worked with the National Cattlemen’s Beef Association and state beef organizations.