Kerry Beauchemin is a gifted storyteller with more than 20 years of experience leading successful brand engagements and delivering strategic solutions in the advertising and marketing world. As Associate Director, Brand Strategy at Midan, she develops insightful creative briefs that inspire the creative and digital teams and make a meaningful impact on clients’ businesses. Her compelling insights, strategic thinking and market predictions have helped clients including BUBBA burger® and Tyson Foods engage with both B2B and consumer audiences. Prior to her career in meat marketing, Kerry put her master’s degree in creative media storytelling to work guiding brands like Dove, Medtronic and Universal Pictures