Jonna Parker is a Principal at the Circana Fresh Center of Excellence and has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision-making and big data analytics throughout the perimeter. She has worked extensively in each fresh foods department with both suppliers and retailers: meat, bakery, deli, produce, seafood, dairy and floral. Jonna joined IRI in 2016 and leads IRI’s Fresh Center of Excellence focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. As an industry thought leader, Jonna has regularly contributed content to and been quoted in publications including CNN, CNBC, Bakery and Snacks, National Provisioner, Winsight Grocery Business and CSP Daily News.