Animal welfare is more than a compliance requirement – it is a critical business consideration for leaders up and down the supply chain.  As customer expectations, retailer requirements, and public scrutiny continue to change, plant and operations leaders play an increasingly important role in supporting animal care practices that protect brand reputation, strengthen customer relationships, and drive operational excellence. This session will explore how leading companies are integrating animal welfare into broader business strategy, where challenges and gaps remain, and how plant-level decisions can support both operational performance and long-term business success.