Tuesday, November 10th, 2026 | 2:00 PM ET

One in six U.S. adults ages 18 to 75 now use a GLP-1 medication. GLP-1 medications are changing how consumers approach food, but the story is far more nuanced than simply “eating less.” The real story is about what they are choosing, why they are choosing it, and how much of that behavior is actually unique to GLP-1 use versus behaviors driven by demographics such as age and income. As consumers prioritize protein, nutrient density, low-carb choices, and convenient portions, meat and poultry are winning GLP-1 consumers' hearts and carts.

Join us for a data-driven look at GLP-1 consumers to understand category momentum and future opportunities. Learn about GLP-1 consumers:

  • Demographics, lifestyles, and general approaches to food and meals.
  • Meat- and poultry-specific perceptions and behaviors, including purchase drivers, production claims, and shopping habits.
  • Actual meat and poultry purchases at the category and sub-category levels, separating genuine GLP-1 signals from demographic differences.
 

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Education Supported By

Anne-Marie Roerink
Anne-Marie Roerink
210 Analytics LLC
President
Anne-Marie Roerink is the president of 210 Analytics, a research firm specialized in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery and meat shopper in a one-size-fits-no-one world. She understands the challenges and opportunities in the food and meat businesses today as well as the drivers of success tomorrow. Aside from authoring the Power of Meat, she studies and reports on many different areas from seafood, deli and produce to bakery and frozen foods. Anne-Marie was named a Top Woman in Grocery in 2022. Prior to founding 210 Analytics, Anne-Marie was the Head of Research for the Food Marketing Institute.