Since joining Technomic in 2010, Rich Shank, vice president of Research & Insights, has led the growth of Technomic’s proprietary consumer research practice. He has conducted a diverse number of studies that span from consumer journeys and segmentation to menu optimization and pricing analytics. In his time at Technomic, he has been instrumental in launching our Ignite consumer brand tracking service, our concept testing product and our restaurant pricing practice. Rich has more than 20 years of industry and academic research experience that spans the long-term care, mental health services, distribution and foodservice markets. He has a Master of Arts degree in sociology from Rutgers, The State University of New Jersey. He earned dual Bachelor of Arts degrees in psychology and sociology from Indiana University-Purdue University at Indianapolis.