Troy Rowan is an Assistant Professor and Extension Specialist at the University of Tennessee Institute of Agriculture. Troy grew up on a purebred cattle operation in Iowa, and has remained engaged in the beef industry since. He joined UT’s faculty in 2021, where his lab researches genetic approaches to improve the efficiency and sustainability of beef cattle production. Troy’s extension program supports the Tennessee Master Beef Producer Program and other national organizations, including the Beef Improvement Federation and the US Roundtable for Sustainable Beef. He routinely speaks to government organizations, NGOs, and the general public about the role that livestock genetics can play in improving sustainability.