Melissa Rodriguez has been a part of Circana for 20 years, engaging and energizing clients for growth across multiple areas of the store. As a Principal in Retail & Consumer Protein, Melissa leads client relationships with some of the largest protein companies in the world. She is a trusted advisor to her clients, assisting with consumer focused and customer centric data analytics to drive business decisions. She also participates in many of Circana relationships with industry associations including NAMI, NGA, IDDBA, and NFI, and her insights have appeared in webinars, blogs, and Thought Leadership publications.