Wednesday, July 16th, 2025 | 2:00 PM ET
In this webinar, industry experts will examine the critical role that rigid PET (polyethylene terephthalate) packaging plays in advancing sustainability and circularity in today’s packaging landscape, especially in the meat and protein sector. As demand grows for environmentally responsible solutions, rigid PET packaging is gaining traction for its many benefits. We’ll discuss those along with technological advancements and actionable strategies that brands and manufacturers can leverage to reduce harmful environmental impacts.
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Edmund Chin
Lucid Corp
Managing Director and Co-Founder
Edmund Chin is the Managing Director and co-founder of Lucid Corp, a vertically integrated North American PET converting company that is leading a recycling renaissance in sustainable food packaging. With a degree in Chemical Engineering, and over 25 years of engineering and operational expertise in the plastics manufacturing sector, Edmund has a wealth of knowledge navigating the circular economy of sheet extrusion, thermoforming, collection and recycling rigid food packaging.
Lucid Corp
Managing Director and Co-Founder
Edmund Chin is the Managing Director and co-founder of Lucid Corp, a vertically integrated North American PET converting company that is leading a recycling renaissance in sustainable food packaging. With a degree in Chemical Engineering, and over 25 years of engineering and operational expertise in the plastics manufacturing sector, Edmund has a wealth of knowledge navigating the circular economy of sheet extrusion, thermoforming, collection and recycling rigid food packaging.

Jeff Brandenburg
Qfresh Lab/JSB Group, LLC
Founder/President
Jeff Brandenburg, the Founder/President of the Qfresh Lab/JSB Group, LLC, and has over 45 years of experience in packaging technology. Jeff has a B.S. degree in Chemical Engineering from Iowa State University, with a minor Biomedical Engineering, and a M.S. in Food Safety from Michigan State University. He serves on the food safety and technology council of the International Fresh Produce Association; is the primary author and reviewer of numerous book chapters, trade and industry articles as well as association guidance documents. Jeff was the lead author for the Modified Atmosphere Pack¬aging (MAP) chapter for CRC’s latest publication on Modified and Controlled Atmospheres as well as contributing author in Watkins, C. (ed.), Advances in postharvest management of horticultural produce, Burleigh Dodds Science Publishing, Cambridge, UK (ISBN: 978 1 78676 288 7; www.bdspublishing.com)
Jeff is an adjunct Professor at Chapman University, teaching the Food Packaging course which is part of the Master in Food Science program. He is a lecturer at UC Davis in the Food Science Department as well as the Postharvest Technology Center. He is an adjunct Professor of Microbiology at a local college as well as an adjunct Professor at Bay Path University.
He is also on the Board of the Hurricane Island Outward Bound School (HIOBS).
Qfresh Lab/JSB Group, LLC
Founder/President
Jeff Brandenburg, the Founder/President of the Qfresh Lab/JSB Group, LLC, and has over 45 years of experience in packaging technology. Jeff has a B.S. degree in Chemical Engineering from Iowa State University, with a minor Biomedical Engineering, and a M.S. in Food Safety from Michigan State University. He serves on the food safety and technology council of the International Fresh Produce Association; is the primary author and reviewer of numerous book chapters, trade and industry articles as well as association guidance documents. Jeff was the lead author for the Modified Atmosphere Pack¬aging (MAP) chapter for CRC’s latest publication on Modified and Controlled Atmospheres as well as contributing author in Watkins, C. (ed.), Advances in postharvest management of horticultural produce, Burleigh Dodds Science Publishing, Cambridge, UK (ISBN: 978 1 78676 288 7; www.bdspublishing.com)
Jeff is an adjunct Professor at Chapman University, teaching the Food Packaging course which is part of the Master in Food Science program. He is a lecturer at UC Davis in the Food Science Department as well as the Postharvest Technology Center. He is an adjunct Professor of Microbiology at a local college as well as an adjunct Professor at Bay Path University.
He is also on the Board of the Hurricane Island Outward Bound School (HIOBS).