Jacque Matsen has spent more than 20 years working on communications efforts for prominent brands in the food and agriculture space. She started her career in issues and reputation management with the National Cattlemen’s Beef Association in Denver. While there, she helped the industry respond to E. coli outbreaks, “Mad Cow” disease and “pink slime.” Jacque also led biotech and public affairs for DuPont Pioneer, now Corteva. After that, she counseled clients as part of FleishmanHillard’s food and agriculture practice and then led communications for the National Pork Board, where she started the industry’s successful myth-busting efforts.
Jacque founded her own consulting business, Relate Strategies, LLC, in February 2023. She offices out of West Des Moines, Iowa, and partners with clients across the country to help develop communication strategies that bridge the information gap from farm to fork.