In today’s food debates, outrage spreads faster than understanding. And few sectors feel it more than livestock. From the future of meat to gene editing to ultra-processed foods, nearly every innovation is a potential flashpoint. But the challenge isn’t just the science—it’s the story.

In this provocative and fast-paced keynote, Jack Bobo—food futurist and former U.S. food policy negotiator—explores how the future of protein will be shaped not only by what we produce, but by how we talk about it.

Drawing on behavioral science and two decades at the intersection of agriculture, innovation, and public perception, he reveals why facts alone don’t change minds, why polarization is predictable, and why narrative—not noise—is the most powerful tool for progress.

In the age of outrage, it’s not the loudest voice that wins—it’s the one that brings people together. And, if we get the story right, agriculture won’t just feed the world—it might just save it.